I've been subscribing to this magazine for over 2 years now.. it's a really good read. Definately would advise people to subscribe. You can enter their competitions which they have monthly.. and hey.. maybe you'll be off somewhere! Some information on the readership of the magazine is below.
Who reads Wanderlust?
There are many magazines that cover travel, but only one that is dedicated entirely to the needs and aspirations of the special-interest travel consumer. The readership is diverse – ranging from 25- to 35-year-old single people seeking activity-based adventure holidays to mature, empty-nesters looking for soft-adventure and cultural experiences.
Five key points about the Wanderlust readership:
• Affluent – 96.1% ABC1; 60% AB...
so you know they can afford quality.• Active travellers – 80% holiday overseas at least twice a year, and 51% holiday overseas at least three times a year. Typically, they take at least one major long-haul holiday and a short break every year. Not armchair travellers...
so you don’t waste time or money on dreamers.• Travel all year round – 94.4% have no dependent children...
so they are not restricted to traditional holiday seasons.• All ages – from 25 to 65 and Either sex – although 63.5% are women...
so you can target the group that suits your market.• Diverse travel interests – they are interested in cultural, wildlife & outdoor activities... so they are receptive to new frontiers and new products.
78.4% of readers stated that Wanderlust has directly influenced their holiday plans and 91.2% of readers retain every copy for reference.
